What is it?
Programmatic advertising is a process where buying and selling of digital ads is automated. Here, using detailed targeting tactics, coupled with increased efficiency and in-depth reporting, you as an advertiser potentially pay for reaching the right audience at the right time, as opposed to the previously spray and pray method which has been used for media buying since the inception of digital ads.
What do we do?
Harnessing the power of programmatic advertising, we help advertisers run their campaigns through a host of connected services such as Google DV360, which is more efficient than standard AdWords campaigns.
Based on your objective and your audience, we use a host of targeting features including but not limited to content based features, geographical or other range of audience lists and technology based targeting features. At the same time, programmatic advertising keeps a solid check on brand safety guidelines so that your ads do not appear next to unappealing and unpleasant pieces of content.
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